When it comes to colors, people accept their use in branding if they take them to be appropriate. Also, color affects decision making especially when it comes to marketing initiatives like buying insurance. Specific industries will sell even without spending a lot of time in marketing but this is not true with insurance and visual branding can be given the upper hand in order to increase sales. When investing in insurance, a lot of folks do so to cover themselves against unpredictable as well as uncontrollable calamities.
Even though there is a significant number of people investing in insurance, many hate spending money on paying the premium. Insurance companies should present themselves to customers as stable and also trustworthy. One of the things entrepreneurs in the insurance field should understand is that empathy, sympathy and trust emotions cannot be evoked by creating a great slogan or logo. Therefore, insurance groups which want to take their business to the next level should use color to appeal to their customers. For sales which have stagnated, the color will do well in pushing the numbers up.
The color a particular company decides to use in logo creation will determine how the public will feel about the company. Red can mean a particular company is strong and has a lot of energy to dedicate to serving the clients but it can mean the company is aggressive and defiant. Yellow is an eye-catcher too but it shows creativity and confidence. Those who use blue color are telling the public that they are calm, intelligent and trustworthy. Green has come to be associated with environmental health and it signifies peace and as well as a reassuring spirit.
With the use of orange, there is the sense of security and even warmth but there are people who think the color shows frustration and also immaturity. Once color psychology is understood, visual branding in insurance will fall into place. Once insurers understand that the big part of their clients goes for insurance because it is afraid of traumatic and catastrophic event happening in their lives then color selection will be done accordingly. Insurers should also bear in mind the large percentage of the population dislikes insurers. Therefore, people in the insurance field will be better served by green or blue color going up in their logo because they will reassure the public as well as encourage them to trust their insurers. However, this does not automatically disqualify other colors. Use of gray will ensure the logo has some texture and yellow can appeal to customers without overwhelming them.