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Online Fashion Store

Hot and Bright Fashion Suits for Women

Hot shorts in vibrant colors are fast catching up with the customers all over the market. In addition; colorful jewelries, handbags, purses, shoes, and big glasses are also playing major role in shaping the fashion trends in women dresses in the current year.
Short Not yet Short
Wearing short dresses may make a woman look sexy but making it too short could be disastrous as far as fashion making is concerned. On the other hand sultry and sexy women dresses are meant for those that do not like to wear shorts. Shorts are good for those that have toned legs and smooth skins. For bit bulkier features, the longer apparels are more preferable. Fact remains that longer women fashion dresses could be as sexy and attractive as any of the best short dresses including casual wear.
Goodbye Full Skirt
One of the important parts of women dresses are the women skirts and mini skirts. For sometimes now full skirts were the trend in the women fashion dress market. Now they are gradually being replaced by bandaged skirts. Considered as the best fit for the women working the night out and fashionable to the core, their fitted tops give the perfect look to the wearer. Especially women looking for the slim figure looks will find the item excellent for their purpose since the fitted top readily accentuates the waistline. Other fashion clothes are the mini skirts those are mostly in neutral tones.
Other Fashion Trends in Women Dresses
Latest fashion trends for women in 2010 has the casual fitted t-shirts those are paired with other apparel like the denim jeans, fits especially nice on the women giving them the cool fashionable looks. One of the items that would never go out of fashion, denim jeans always constitute excellent article for women. Torn jeans and white t-shirts are very fashionable and look nice on the women. Business suits are available in form of blazers as well as formal trousers having leggings or even as shorts. Beads and bangles are often added to give them the feminine look that makes them perfect fashion suits for the women. Knee length Capri that could show off a beautiful and toned calf very well is hot favorite among the younger ones in the current year.
All in all; the current fashion trend is to look hot and sexy while remaining cool and decent.…

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Online Fashion Store

How a New Fashion Company Was Able to Secure a Successful Launch

You’re a new fashion company that just launched but find yourself lost in the middle of the massive sea of competition. What’s your strategy for a successful launch? How do you intend on making your clothing line successful? Do you even have a viable fashion marketing plan that will serve as your blueprint, and not just a fashion marketing plan but one comprehensive enough to include a viable distribution and sales strategy? Even if you’ve developed a viable fashion marketing plan, what’s your action plan for sustainability and ensure that your brand remains relevant in the fashion world and continues to grow and deepen its brand influence? The fashion industry is one of many complexities and without a thorough understanding of it, it’s easy to get lost in the middle of that massive sea.

This case study below highlights a typical marketing strategy for introducing a new fashion brand with the objectives of increasing exposure, distribution, and demand.

Challenge

Launching a startup fashion brand in an already cluttered fashion industry

Objective

To successfully launch and uniquely position the new clothing line, create a distinct value proposition that drives sales, and deepen the distribution channels.

Solution

Develop a comprehensive marketing plan to strategize the national launch.

Develop a tradeshow marketing plan as part of the sales & retail placement strategy.

Secure product placement, celebrity endorsements, and media placement. Media is the driving force for increasing exposure for your fashion brand

Coordinate a series of high profile events & fashion shows as part of the branding outreach strategy.

Form strategic partnerships with retailers for placement.…